The HR Crowd Approved as a Trusted Supplier for Active Partnerships

I am pleased to share that The HR Crowd has been approved as a trusted supplier for the Active Partnerships national network. This followed a rigorous and thorough assessment process designed to test professional standards, governance, and real life impact through client feedback.

This accreditation sits alongside our partnership with Active Lincolnshire. I am thrilled to be working with such a great team and genuinely proud to support an organisation whose mission to get more people, more active, more often is both ambitious and necessary.  Sport has been a constant in my own life, it has shaped my confidence, resilience and friendships. It gives a sense of belonging, shared challenge and a clarity of mind that few other environments replicate.

From a coaching perspective, movement is not optional, it is essential biology. Aside from the health benefits we naturally attribute, Physical activity increases blood flow to the prefrontal cortex, which supports planning, emotional regulation and decision-making. Even a short burst of movement quietens the brain’s threat system and unlocks more rational, creative thinking. I see this in clients week after week, a walk can shift a mindset faster than a formal meeting ever will.

This understanding also shapes how I practice HR. Good leadership and people development is deeply human-centred. It is not box-ticking or paperwork for the sake of compliance, and it is not about forcing people through rigid processes. My approach is always to find the route that gets the best outcome for everyone, even if that requires stepping outside the usual template.

In my experience, no-one thrives when pushed through a traditional performance management process. It often creates defensiveness, not growth. Honest, well-held coaching conversations create transformation. People change because they feel respected, heard and supported, not because a policy told them to.

This is why supporting Active Lincolnshire and now being recognised as a trusted supplier across the broader Active Partnerships network feels meaningful. Their mission aligns with what I know from experience and from neuroscience. Human performance improves when people feel safe, supported and encouraged to move, think and grow.

For clients, this accreditation is further confirmation that The HR Crowd provides HR support that is robust, human and grounded in how people actually behave. For organisations within the Active Partnerships network, it signals that we understand the unique blend of purpose, pressure and complexity that sits behind your work.

If you are an Active Partnership or similar organisation looking for strategic HR support, coaching-led interventions or practical hands-on help, we would be happy to discuss how we can support you.